Overview

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Order quantities from KDP Reports · Royalty dollars from XLSX report · Amazon Ads from advertising.amazon.com

Top sellers

Marketplace snapshot

Keyword opportunities

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Full catalog

Cover	Title	Author	ASIN	Formats	Series	Published

Sales by title

Title	Author	ASIN	Kindle	Paperback	Hardcover	Total

Orders by marketplace

Marketplace	Kindle	Paperback	Hardcover	Total

Daily sales breakdown

            Total royalty (USD)
            —
          

EUR —

MXN —

Daily royalties (USD)

Top titles by royalty

            Ad spend
            —
          

Ad sales —

ACOS —

ROAS —

Campaigns

Campaign	Type	Spend	Sales	ACOS	Orders

            Net profit
            —
            Royalties − ad spend
          

Royalties —

Ad spend —

TACOS — Spend ÷ royalties

Profit margin —

Orders — —

How the numbers flow

Royalty income —

− Ad spend —

= Net profit —

Ad sales (—) are retail revenue attributed to ads — not royalty dollars. Compare campaign ACOS to your royalty rate per title (~35–70% of list).

Smart insights

Efficiency metrics

P&L by title

KDP orders from sales report · Royalties from XLSX · Ads matched by title

Title	KDP orders	Ad orders	Organic	Royalties	Ad spend	Net profit	TACOS

KDP orders count units from your sales report. Royalties are paid units from the royalty XLSX — they can differ when ASINs or formats do not line up. Organic = KDP orders minus ad-attributed orders for matched campaigns.